The Beauty from Within Global Consumer Market
The Beauty from Within trend may have caught your attention…but what exactly is it? By taking care of our health and well-being on the inside, we can promote a more beautiful appearance on the outside.
While the concept may have started out as a fad, today it’s an idea and lifestyle that’s changing the way consumers think, act, and buy.
In this article, we’ll discuss:
- What is Beauty from Within trend?
- The growing global market of nutricosmetics and cosmeceuticals
- Why Beauty from Within products are so popular
- Why astaxanthin is an ideal ingredient for Beauty from Within products
- The potential these products have for manufacturers and distributors
Beauty from Within: Going Beyond Skin-Deep
Our skin is nourished by our body, which means that all the benefits we get from food can also be assimilated by our skin to maintain its health. This is the source for the concept of Beauty from Within — it means that our diet is not only important to keep our skin healthy, but it’s also the source of beautification.
Modern lifestyles, however, involving emotional and external stress factors like pollution, UV radiation, unhealthy diet, sleep deprivation, and general aging have negative impacts on our health and can also affect the appearance of the skin.
This is where health and beauty supplements come in. Beauty supplements are designed to assist the body by giving it a boost of nutrition targeted toward different aspects of beauty — usually hair, skin, and nails. Most skin health supplements come as capsules or tablets, but beverages, gummies, and chewable formats are all gaining popularity and bringing playfulness to the consumer experience.
The Beauty from Within Growing Global Market
Beauty from Within products often fall under the categories of nutricosmetics or cosmeceuticals. The former are dietary supplements designed to enhance skin health and beauty, while the latter are topical treatments designed to do the same.
The market for skin health supplements is booming, according to Innova Market Insights. The category experienced more than 30% average annual growth in product launches of dietary supplements globally between 2017 and 2021.
Why Consumers Are Flocking to Beauty from Within
As evidenced by the booming nutricosmetics, cosmeceuticals, and general skin care market, maintaining healthy, glowing skin is a priority for people of all ages. Whether they suffer from acne, sun and pollution exposure, wrinkles, or other blemishes or damage, people of all ages want good-looking, healthy skin!
Moreover, the majority of consumers associate good skin health with good overall health. In fact, according to FMCG Gurus, 67% of consumers in 2021 recognized the link between good skin health and good overall health, a 13% increase from 2018.
Beauty may well be skin deep, but consumers understand that skin health can be improved not just from the outside-in with creams, salves, and lotions, but also from the inside-out through the use of supplements.
What Else Do Consumers Want?
Consumers want healthy skin and overall health — but that’s not all! There are two additional factors that are very important to today’s consumer:
- Health data: It’s not enough to claim that your beauty supplement works — it needs to be backed by scientific data. Additionally, all labels should be clear and product information transparent.
- Sustainability: Consumers want products that work, but they also want to know that these products are sourced responsibly and that their production isn’t harming the planet. In the U.S., nearly 80% of consumers consider sustainability before making a purchase.
Sales Potential: Skin Health is Important for All Ages and Stages
Skin health is essential across all age groups, ethnicities, and genders. From teenagers with acne outbreaks to women going through menopause, each consumer type has its own specific needs. These needs can be addressed through supplements with carefully selected ingredients that target different age requirements.
One trend we’ve noticed is that more younger millennials have started to care about skin care. In the U.S., 63% of millennial consumers take their skin care routines seriously (as opposed to 57% of Gen Zers), according to Statista.
Another trend we’ve seen is that consumers across a wide spectrum of ages — between 14 and 84 — are buying beauty products to combat signs of aging.
Since beauty and aging are important to such a wide range of people, there are endless opportunities for manufacturers and distributors to explore products in the Beauty from Within market, in the skin, hair, and nail segments.
Astaxanthin: The Ultimate Antioxidant for Skin Health
Antioxidants are incredible compounds that protect the body from free radicals, which are unstable molecules produced by the body as a reaction to environmental and other pressures. Free radicals, among other things, can damage skin cells and contribute to signs of aging.
The saying, “If you can’t beat ‘em, join ‘em,” can definitely apply to antioxidants! The way they beat free radicals is by donating an electron, which in turn neutralizes them and prevents them from causing further damage. In practice, this can help:
- Protect against UV damage
- Calm inflammation
- Slow premature aging
- Reduce the appearance of fine lines and wrinkles
Many foods, mainly fruits and vegetables, are rich in antioxidants, and they can also be found in many nutricosmetics, cosmeceuticals, and skin care products.
Common antioxidants include vitamins C, E, and green tea extract. One lesser-known but incredibly powerful antioxidant is astaxanthin. It isn’t yet a household name, but industry experts all know its potency.
Astaxanthin belongs to the carotenoid family and is found in algae, microorganisms, and some types of seafood like salmon and trout. It has a lovely red pigment, but frankly, it could be gray or brown and it wouldn’t matter. What matters is not its appearance but how it helps our appearance.
Not only is it one of the most potent antioxidants in nature, but it’s versatile so that it can be used in a vast number of ways, from creams to supplements to gummies and everything in between.
In clinical studies, astaxanthin has been shown to:
- Improve skin appearance, including hyperpigmentation
- Reduce water loss in skin
- Increase elasticity
- Protect from UV radiation
The Bottom Line
The Beauty from Within sector is vast, growing, and has incredible potential. Consumers care about skin health and show no signs of stopping. Antioxidants are a natural, effective way to help consumers fight signs of aging, and astaxanthin is especially potent and versatile. Manufacturers and distributors that carry Beauty from Within products with astaxanthin have great potential for expansion and growth.